There is no denying that the importance of social media to businesses and organizations, including not-for-profit organizations (NPOs), is growing exponentially. Just this past year, Facebook hit 2 billion monthly users, and this number continues to grow (Tech Crunch, 2017). This makes Facebook the largest social media application.
Facebook, Twitter, LinkedIn, Instagram, YouTube, and many other social media platforms offer NPOs a range of benefits, such as allowing them to increase brand awareness, educate others, recruit volunteers, and connect with other NPOs. Social media is such a powerful tool, and when used properly, can be a huge asset for charities and NPOs. Although there are many advantages of using social media, there are certain risks associated as well.
Our friends over at Miller Thomson wrote an incredibly valuable article on the legal issues present around social media. These issues revolve around the Canada Revenue Agency (CRA), privacy issues, and issues around posting photos. Read their blog here to learn more about each of these concerns and how to protect your organization online.
As always, our specialized NPO team is here to help! Contact one of us today at 1-866-822-9992.
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