Add Muscle to Pledge Agreements

Multi-year pledges can provide a stable revenue stream of funds, but what if a donor dies before an agreement is fulfilled? You may find that the estate is under no legal obligation to live up to the deceased's intentions. Here's how one hospital lost a large donation and what your not-for-profit group can do to help make long-term pledges hold up.

Time Your Fundraising Efforts

Canadians are generous, but sometimes they just don't have the money to give. Your organization can work around that by linking fundraising requests to those times when people are more able or more willing to contribute. Here's a look at four ways to time your efforts, as well as a rundown of how Canadians feel about not-for-profit organizations.

Criminal Code Gives Personality to Nonprofits

The Criminal Code includes charities and not-for-profit organizations, which means your group can be held criminally negligent if staff members are injured or die in an accident. Click "Full Article" to learn how this affects your organization and the penalties that can be imposed.

Cultivate Donors with CRM

Customer needs drive successful marketing. That axiom works as well for not-for profit organizations as it does for commercial enterprises. Customer Relationship Marketing (CRM) technology can help target your efforts and, ultimately, build loyalty and future value. Click "Full Article" to find out what's involved and how it can help manage your fundraising.