About

Bill Koornstra

FCPA, FCA, C. Dir.
Managing Partner

Bill Koornstra’s clients would overwhelmingly agree that he excels at connecting them with other business owners and will happily make introductions if there is potential synergy for both parties. He and his team provide practical solutions for their clients; this is the core strength they focus on every day. For this team, it’s not just about numbers and the compliance part of their daily work – it’s so much more.  

Personally, Bill is passionate about helping clients reach their full potential. He focuses on providing each client with access to a team valued for their expertise, innovation, and positive contribution to the community. As the Managing Partner of the firm, his passion for growth means a commitment to guiding RLB to a vision that redefines what it means to be an accounting firm. In addition, he strives to help team members internally reach their personal and career goals.   

“I believe in solving problems with the three P’s; People, Process, and Profitability.” If an organization focuses on attracting and building great People and if they are willing to build good Processes around daily work, then long-term Profitability will most often be the natural outcome of building a business in this deliberate manner.   

Outside of work, Bill is passionate about building his two children into young, aspiring adults who embrace the value of serving and improving their community. He’s pretty fond of hitting the links, too.   

As if serving clients, running a firm, and being a husband and father wasn’t enough, Bill is also active in the Guelph community. In 2021, Bill is a Joint Board of Governors Board Member and a member of the Resource and Audit Committee for St. Joesph’s Home Care, as well as the Chair of the Board for The Elliott Community. He is passionate about making a difference wherever he serves and, more importantly, is a strong advocate for required change.   

Finding a way to give back to the community is crucial for Bill. He feels he and his family have been blessed many times over due to our place in our community, and he believes his service in the community will only ever be partial repayment when the final math is tallied. Therefore, finding organizations that rightly deserve our time, money, and resources while ensuring they’re doing the right thing to better our community is vital to Bill.  

Bill will tell you that his willingness to confront and learn from his failures in life is key when it comes to success. Rather than avoid or discard them, he chooses to reflect on outcomes to continuous improvement as a professional service provider in the communities we serve.   

“I try to win more days than I lose, and that philosophy has me still jumping out of bed every morning, embracing the view that each day will be better than the day before.”