About

What are you surprisingly good at?

I am surprisingly good at landscape photography. If you’re interested, head over to my website to see my work: www.mcellistrum.com.

What are you most passionate about?

I love business. As a partner of Amplify & RLB, I have the privilege of being the accountant and advisor to a lot of fantastic businesses run by smart business people. The framing of strategy, understanding what metrics are important, organizational structure, what levers to push to get the most impact, people engagement, client service processes all get me excited.

I also love to learn. I do a lot of reading and researching about a breadth of topics. I like to expand my knowledge in this way.

What’s important inside your community? Are you part of any organizations?

I am involved in Futurpreneur Canada and Innovation Guelph, both of which help new business owners start their own business ventures.

What do you feel have been the most important successes in your life?

I have been lucky to have the opportunity to be significantly involved in building businesses. For the past 10 years, my partners have given me the opportunity to lead RLB as Managing Partner of the firm. In that time, we have grown from 40 to 100 people, improved our performance metrics every year, and were named one of the Top 50 Best Small and Medium Employers in Canada. I have stepped back from the Managing Partner role to build a new business: Amplify LLP.

If you could be a superhero or have a superpower, what would it be?

I want the ability to fly.